What does your role involve?
I develop and manage all of our digital channels, including website, social media, Wild Weekly newsletter, amongst other things. I work alongside project and campaign staff in North Wales and with colleagues across Wales and the UK to ensure the highest profile for our valuable work to restore nature.

What was your career path to NWWT?
I had been volunteering for the Trust since 2001, alongside my work in education, graphic design, photography and marketing. When an opportunity to move, in 2021, from a similar role in a contemporary art gallery, I jumped at the chance and haven’t looked back since!

When did you first become interested in nature and wildlife?
I remember as a little girl growing up in a city, being given a beautifully illustrated book called ‘Wildlife of the World’ when I was very small (the book was almost as big as me!), and how much I loved poring over the pages and learning about wild animals from all over the world.  It was only when I moved to North Wales over twenty years ago, that I could really immerse myself in nature, and I realised that I had come ‘home’. 

What’s the best thing about your job?
I love working with the best kind of people, people with a shared passion and commitment to saving our natural world. I feel really fortunate to be able to combine my love for the outdoors and wildlife with my work skills and experience.

Can you tell us something that has inspired you recently?
Two books have inspired me recently. The first, Braiding Sweetgrass by Robin Wall Kimmerer, speaks of indigenous connections to nature and the importance of reciprocal relationships. And the other is If Women Rose Rooted by Sharon Blackie, which describes the sad loss of our culture’s connection to nature, and is a fascinating tale of Blackie’s journey back home to the source of life.